Privacy Policy
Last Updated: January 12, 2026
This Privacy Policy (“Policy”) explains how Accident Payback (“Accident Payback,” “we,” “us,” or “our”) collects, uses, discloses, and processes information when you visit or interact with our website(s), landing pages, forms, advertisements, and related services (collectively, the “Site” or “Services”).
This Policy applies to Accident Payback websites and pages where this Policy is posted or linked. This Policy does not apply to third-party websites or services that may be linked from the Site.
Accident Payback is not a law firm. We do not provide legal advice and do not form an attorney-client relationship. We are not a lawyer referral service. We do not recommend, endorse, or select any attorney or law firm for you. If you submit information through our Site or call a phone number shown on our Site, your inquiry may be shared with one or more Participating Advertisers (defined below) who may contact you.
If you have questions about this Policy, contact us at [email protected]
1) Definitions
“Personal Information” means information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked (directly or indirectly) with an individual or household.
“Participating Advertisers” means attorneys, law firms, and/or legal marketing entities that purchase advertising and lead-delivery services.
“Service Providers” means vendors that process information on our behalf to help us operate the Site or Services.
2) Information We Collect
A. Information you provide
Depending on how you use the Site or Services, you may provide:
Name, email address, phone number, and mailing address
Accident-related details (such as date, location, and incident description)
Injury and treatment details you choose to provide
Insurance-related details you choose to provide
Any other information you enter into forms, surveys, chats, or messages
Information you provide over the phone (including call recordings where permitted by law)
B. Information collected automatically
When you visit the Site, we (and our Service Providers) may collect:
IP address, browser type, device identifiers, operating system
Pages viewed, time spent, clicks, referral URLs, and other usage data
Approximate location inferred from IP address
Analytics and advertising event data
C. Cookies and similar technologies
We may use cookies, pixels, tags, SDKs, and similar technologies to support site functionality, analytics, and advertising measurement/remarketing (where permitted by law). See Section 7.
3) How We Use Information
We may use Personal Information to:
Operate, maintain, and improve the Site and Services
Respond to inquiries and provide customer support
Deliver your inquiry to one or more Participating Advertisers for advertising and lead-delivery purposes
Verify, filter, score, and route inquiries (including fraud prevention, quality control, and duplicate suppression)
Measure and improve marketing performance (analytics, attribution, testing, and reporting)
Comply with legal obligations and enforce our terms
Protect the rights, safety, and security of Accident Payback, users, Participating Advertisers, and others
4) How We Share Information
A. With Participating Advertisers (advertising/lead delivery)
If you submit information through the Site or call a phone number on the Site, we may share your inquiry and related Personal Information with one or more Participating Advertisers for advertising and lead-delivery purposes. Participating Advertisers are independent third parties. After we share your information, their privacy practices govern their handling of your information.
B. With Service Providers
We may share Personal Information with Service Providers who help us run our business (for example: hosting, analytics, lead distribution systems, CRM tools, call tracking/routing, fraud prevention, and customer support). Service Providers are permitted to use Personal Information only to perform services for us.
C. With advertising/analytics partners
We may share identifiers and event data with advertising and analytics partners for measurement, attribution, and remarketing, where permitted by law. In some jurisdictions, this may be considered “sharing” or “selling” under privacy laws.
D. For legal, safety, and business purposes
We may disclose information to comply with law or legal process, to protect rights and safety, to prevent fraud, or in connection with a corporate transaction (merger, acquisition, financing, or sale of assets).
5) Calls, Texts, and Consent
If you provide your phone number, you authorize Accident Payback and Participating Advertisers to contact you at the number you provide, which may include calls and texts that may be sent using automated technology and/or prerecorded/artificial voice, as permitted by law, for purposes related to your inquiry and/or marketing (depending on the context and your selections).
Consent is not a condition of purchase.
Message and data rates may apply.
You can opt out of text messages by replying STOP (or following other opt-out instructions provided).
Opting out with us does not automatically opt you out from each Participating Advertiser that has already received your information.
To request placement on our internal Do Not Call list, email [email protected]
and include your name and phone number(s).
6) Marketing Emails
You may receive emails from us. You can opt out of non-transactional marketing emails by using the unsubscribe link (if included) or by emailing [email protected]. We may still send service-related or administrative messages.
7) Cookies, Analytics, and Targeted Advertising
A. Cookie controls
Most browsers allow you to control cookies through settings. Blocking cookies may affect Site functionality.
B. Interest-based advertising
We may use advertising partners to deliver and measure ads. Depending on your location, you may have the right to opt out of certain targeted advertising (see Section 10).
C. Do Not Track
Some browsers send “Do Not Track” signals. Because there is no consistent industry standard, we may not respond to these signals.
8) Data Retention
We retain Personal Information as long as reasonably necessary for:
Operating the Services and fulfilling the purposes described in this Policy
Compliance, auditing, fraud prevention, and dispute resolution
Enforcing agreements and protecting legal rights
Retention periods vary depending on the type of data and applicable requirements. Information shared with Participating Advertisers is subject to their retention practices.
9) Security
We use reasonable administrative, technical, and physical safeguards designed to protect Personal Information. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.
10) Your Privacy Rights (U.S. State Privacy Laws)
Depending on your state of residence, you may have rights such as:
Access to the Personal Information we have about you
Correction of inaccurate Personal Information
Deletion of Personal Information (subject to legal exceptions)
Obtaining a copy/portability (where applicable)
Opting out of targeted advertising and certain “sale/sharing” (as defined by applicable law)
To submit a privacy request, email [email protected]
with the subject line “Privacy Request” and describe your request. We may need to verify your identity before completing certain requests.
California Notice (CCPA/CPRA)
California residents may have the right to know, delete, correct, and opt out of “sale” or “sharing” of Personal Information (as defined under California law), and to limit certain uses of sensitive personal information where applicable.
To opt out, email [email protected]
with the subject line “CA Opt-Out”.
We do not discriminate against consumers for exercising privacy rights.
11) Children’s Privacy
The Site and Services are not intended for individuals under 18 (or the age of majority in their jurisdiction). We do not knowingly collect Personal Information from children. If you believe a child provided Personal Information, contact [email protected]
12) International Users
We operate in the United States. If you access the Site from outside the U.S., your information may be processed and stored in the United States, where privacy laws may differ from those in your jurisdiction.
13) Changes to This Policy
We may update this Policy from time to time. The “Last Updated” date reflects the latest revision. Continued use of the Site after changes means you accept the updated Policy.
14) Contact Us
For questions or privacy requests, contact:
Accident Payback
Email: [email protected]